LibGuides: Business: Consumer Information

Search Stragegies for Demographic and Consumer Information

Demographic and consumer behaviour information can be found in the Business Databases and in Google searches. Here are some helpful search strategies:

Enter your topic and select "Market Research Report" from the Document Type (when using Business Source Complete).
Use synonyms to find more information.
Use broader terms (e.g., "footwear") to include more information, or use narrower terms (e.g., "runners") to get narrow down your results.
Try adding words broader terms, such as demograph*, or narrower terms to fit particular demographic groups, such as "generation x" or [your topic] AND (hispanic* OR latino* OR latina*), to your topic (i.e., [your topic] + [demographic terms]).
Try adding the terms "(buyer* OR consumer* OR customer* OR purchaser* OR shopper*) AND (data OR research OR survey*)" to your topic as well.

(Includes material adapted from the University of Maryland Global Campus Business Research Libguide)

Demographic and Consumer information and trends

StatsCan - Analysis
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers. -- This link provides statistical data with analysis already performed.
StatsCan - Data
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers. -- This link provides access to raw data tables for a variety of topics.
StatsCan by Subject
US Census Bureau
Access demographic, economic and population data from the U.S. Census Bureau. Explore census data with visualizations and view tutorials.
Pew Research Center - Topics
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Pew Research conducts public opinion polling, demographic research, content analysis and other data-driven social science research.
Angus Reid Insititute
The Angus Reid Institute is a national, not-for-profit, non-partisan public opinion research foundation established to enhance and encourage better understanding of issues and trends affecting economic, social, governance, philanthropy, public administration, domestic and foreign policy in Canada and its world.
Ipsos
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France.
UN Statistics
Since 1948, the United Nations Statistics Division collects, compiles and disseminates official statistics on a wide range of social and demographic topics.
Statista
Contains free statistics. Some reports and company databases require a subscription.